166 participants (an increase of 15 %), 3 days with 9 case studies, 7 plenary sessions, 2 workshops, from 12^th to 14^th January 2011...

Forum Blanc 2011 looked into diverse subjects including the economic model of multimedia programmes or the use of brands versus editorial independence.

The presentations were based on real projects either in production or already released, and were much appreciated by attendees.

The issue of funding for cross-media series in Canada was able to highlight its value, but the projects must be created with a variety of platforms in mind from the outset.

New this year, the legal workshop brought out the need to develop a white paper on the legal aspects of cross-media works.