An increase in attendance up 8 % with 181 participants, 28 international speakers, over 2 and a half days including 7 plenary sessions, 11 case studies, 1 workshop, question and answer sessions and much more besides.

The third Forum Blanc looked into many different topics including prospects for the audiovisual sector, the future of TV/connected TV, the strategies of established broadcasters and case studies focusing on The Fairy Herbarium or Habbo Hotel (the 3^rd most popular social network after Facebook and Twitter).

While the first two Forums suggested a number of channels for exploration, this third event matured into an opportunity for presenting practical conclusions and working economic models.