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  2012 Programme

Perspectives du secteur audiovisuel - S. Matter/CITIA

Perspectives of the audiovisual sector

Recent technical developments are changing the way spectators view available content. Connected TV, for example, offers an active viewer multiple choices in terms of location, time, interactivity, simultaneity or billing. How then can the content be identified and recognised? Will creating branding and innovation become the factors of success rather than the content itself? How can traditional publishers get themselves onto the homescreens? Dominique Richard will present the findings of his study and the recommendations for the “perspectives of the audiovisual sector for 2015”.

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The Future of TV/Connected TV

Connected TV – TV via internet – is considerably changing the face of audiovisual industries. How will this affect the economy of broadcasting and the identity of its operators? What are the new models for production funding and advertising resources? How will this complicate regulations and legal issues? Presentations from a panel of speakers will give indications on this changing reality. 

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Quelle(s) stratégie(s) pour les diffuseurs historiques ? - S. Matter/CITIA

The Changing Strategies of Established Broadcasters

How are broadcasters treating cross/transmedia from the development, funding and broadcasting levels? Is there a hierarchy of different screens? What value does cross-media bring? Can the TV "editorial" model be maintained when faced with a "programme supermarket"? Questions that a panel of broadcasters will try to answer during this discussion.

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3 politiques publiques de soutien : Belgique, Canada, France -

3 Public Support Policies: Belgium, Canada, France

What is the economic model for cross-media production? How can you create added value with cross-media?
Although these issues are a continuing work in progress, it is nonetheless essential to carve  out a place in this emerging market. This session will be initiating a few answers from the different support and assistance policies adopted by French, Canadian and Walloon companies.

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Questions juridiques comparées -

Legal questions compared

What is the best way to treat international cross-media co-production legal issues in Europe or Canada? How can you resolve situations concerning intellectual property and sharing receipts when creative platforms and broadcasting are allied but governed by different legal systems?
Legal advisers Yves Bismuth and Rémy Khouzam will be exploring these questions using examples of real cases.

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Un exemple d'écriture transmédia -

An example of transmedia writing

Video game production reached its peak in 20 years and is competing with TV and the movies. What role do game scripters play and what’s their positioning? What’s special about interactive writing? Where do players fit into the picture? These themes, and many more, will be broached in this conference.

Organised in partnership with Media Desk France & Media Desk Luxembourg






In collaboration with Kandimari

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Étude de cas : Bla Bla -

Case study: "Bla Bla"

What sort of new language should be used in a non linea narration where the viewer is an actor? This is the ambition of Bla Bla, created by Vincent Morisset. In this project, he is exploring the basics of human communication.

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Prospective technologique -

Technical Prospective

Consumer trends, professional practices and the economic models of audiovisual industries are being disrupted by ongoing technical developments. New and constantly changing territories are opening up and making it difficult to have a clear prospective vision in an era of perpetual reconstruction. Two privileged observers from the Imaginove and Cap Digital Clusters will attempt to shed some light on this visionary subject.

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Présentation Kawi Park - Forum Blanc 2012 - S. Matter/CITIA

Case study: "Kawi Park"

Kawi Park is an online game that develops web features for tablets. It is a casual MMO and an animation series created in partnership with the France Télévisions group.

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Étude de cas : Angelo la débrouille -

Case study: "Angelo la Débrouille"

Discover the series Angelo la Débrouille adapted from an interactive world!

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Étude de cas : Bamba -

Case study: "Bamba"

Discover Bamba, a pre-school TV series that uses online and digital content as well as augmented reality elements to help children and their parents learn and play together.

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Image par default -


Job evolutions and emerging jobs. Thoughts and responses concerning training

Transmedia projects require people from video games, audiovisual and multimedia and other professions to work together. This gives rise to a number of questions: What skills are needed to coordinate these projects? What are the new professions? Should we be training people to multi-task? What is the impact on scriptwriting?

This workshop will be looking into the evolution of new professions and the training necessary for transmedia projects.

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Étude de cas : L'Herbier des fées -

Case study: "The Fairy Herbarium"

Adeptly mixing tradition and innovation, e-books offer a wealth of possibilities to explore. Find out more about the marvellous world taken from a diary of a Russian botanist, The Fairy Herbarium, an e-book available on iPhone, iPad and iPod touch.

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Étude de cas : Cendrillon -

Case study: "Cinderella"

Rediscover the tale of Cinderella through a book application for iPhone, iPad and iPod Touch. Gallimard Jeunesse is setting its sights to become one of the leaders in digital publishing with e-books of fairy tales and documentaries.

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Étude de cas : -

Case study: Hezi

The platform, developed by the Chinese company Versatile Media, provides kids with entertainment and educational content. Its aim is to establish a children’s brand that combines technological sophistication and creativity.

Explore the Kunta legend at

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Étude de cas : Walibi -

Case study: "Walibi"

Find out more about the 2D/3D cross-media adventure of the new mascot for Walibi. The ambition of Cube Creative Computer Company is to position Walibi as one of the main entertainment brands in Europe.

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Étude de cas : Habbo Hotel -

Case study: "Habbo Hotel"

Discover the potential of Habbo Hotel wherein users create their own activities.

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Étude de cas : Premiers combats - S. Matter/CITIA

Case study: "Premiers combats"

Premiers combats is a serious game giving young players an insight into the problems caused by drugs and alcohol addiction.

Check out the trailer

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Étude de cas : Collapsus - S. Matter/CITIA

Case study: "Collapsus"

Collapsus offers a new cross-media experience via a quest on energy production, combining interactivity, narration, animation, fiction and documentary devices.

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