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When a new player, and especially one with a background in telecommunication, bursts onto the broadcasting scene, the sector is bound to feel destabilised and start asking questions. Is Orange developing a distinct and detailed educational strategy? How can this be a stimulus for the production and broadcasting of content? Is its arrival a sign that the production model is running out of steam or the solution to this eventual problem?

Digital distribution - creation of a cross-media animation brand.

How and why does an independent film production company go about developing a cross-media project? What are the main difficulties and ambitions? Is the producer's job significantly changing? Once again, first hand experience in the matter will help to cope with possible constraints and opportunities.

New types of programmes are leading to new challenges in development and writing as well as technical and artistic conditions concerning their screening. Two of these major issues are the questions of interactivity and image quality.

Discussion session between the speakers of the day and the participants