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Badges, bags and publications available at the Forum Blanc reception (Espace Grand-Bo).

Presentation of the event by Patrick Eveno and René Broca

An increase in the number of screens, developments in consumption, a resurgence of skills, difficulties in finding an alternative economic model, legal restrictions... the challenges are many and are made even more complex through their interchangeability.
This double introduction to the Forum will put them into perspective for the animation and video game industries.

Cross-media has now become reality for international broadcasters and is often given its own structure. At the same time, understanding the markets and their accompanying strategies can be different from one broadcaster to the next. These different case studies will be looking into the following questions:
- Is cross-media the answer to the division of audiences?
- What is the best way to manage the interaction between the channel and the “new screens”?
- How should or will cross-media change dealings with content providers?

Nowadays, there is nothing exceptional in distributing IP across multiple platforms. However, this obvious fact raises a number of questions for producers and distributors, the first being “What is the market”, which in turn leads to further interrogation on such subjects as development, funding or exploitation. Samka Productions and Cake Entertainment will be talking about their experience, projects and expectations in the matter. Greg Childs will be sharing his vision as a consultant on the present and future of the market, its difficulties and possibilities.

Discussion session between the speakers of the day and the participants