Forum Blanc https://www.forumblanc.org/ Logo Forum Blanc https://www.forumblanc.org/resources/interface/logo_forumblanc.png https://www.forumblanc.org/ en Copyright 2019, CITIA 1440 Wed, 20 Mar 2019 08:12:16 +0100 Wed, 20 Mar 2019 08:12:16 +0100 The director Rosto has died https://www.forumblanc.org/news:a2482 /actualites:a2482 It is with great sadness that the Annecy Festival team has learned of the premature death of Rosto, at the age of 50, 8th March.<br /><p>Author, director, illustrator and musician, Rosto passed away this Friday 8th March, and he was in the throes of his first feature length animation film.</p> <p>Born 14<sup>th</sup> February 1969, his writing began a series of rock’n’roll songs for his group, <em>Thee Wreckers</em>. At the same time he founded the Rosto A.D. Studio where he started producing and directing short animation films.</p> <p>Between 1998 and 2014 he published the transmedia project <em>Mind My Gap</em>, an online serial graphic novel combining drawings, photographs and musical creations. This in turn inspired an animated short film trilogy: <em>Beheaded</em>, (<em>The Rise and Fall of the Legendary</em>) <em>Anglobilly Ferverson</em> (selected at Annecy in 2002) and <em>Jona/Tomberry</em>.</p> <p>A regular at Annecy Festival where several of his films were screened, he was a member of the selection committee for the short and feature films in 2004, alongside Régina Pessoa and Lolo Zazar, and was awarded the Sacem Prize for Best Original Music in 2013 for his short film <em>Lonely Bones</em>. Last year his short films were part of a Special Programme within the context of the theme <em>Music and Film Animation</em>, and he was speaker at the Animators and Musicians Masterclass.</p> <p class="illustration"><img title="Jurys 2004 ® A. Gobeli/CITIA" src="https://www.citia.org/resources/interface/2019_actu_rosto_jurys.jpg" alt="Jurys 2004 ® A. Gobeli/CITIA" width="650" height="325" /></p> <p>Nicolas Schmerkin (Autour de Minuit), Rosto’s loyal partner, prepared a few words after his death: "<em>But, before being a genius with images, a talented composer and a world figure in animation, he was first and foremost an exceptional being, a heart of gold in a rocker’s jacket, an unparalleled classy punk who made an impression on anyone he came across on his worldly travels. He became a friend and a brother, a companion whose journey stopped way too soon. He had just finished his musical tetralogy, of which the last piece, </em>Reruns<em>, in hindsight resounds like a testament.</em>"</p> <p>Marcel Jean, Artistic Director of the Annecy Festival, also gave tribute: "<em>My friend Rosto left in the great Splintertime ambulance yesterday. He was an immense artist, who contributed to renewing the creativeness of animation film, he made an impression on so many other artists, and fascinated thousands of moviegoers over the last 20 years. He was also, and especially, a great man, a kind of punk prince whose class, kindness and generosity was in stark contrast with his rocker’s elegant aloofness, his unique look drew attention as soon as he walked into a room. Rosto was attentive, brilliant and had extraordinary courtesy.</em>"</p> <p>All our sincere thoughts from the Annecy Festival team go to his family and loved ones. A screening will be devoted to him in the upcoming edition, as part of The Big Sleep.</p> Tue, 12 Mar 2019 00:00:00 +0100 Happy New Year! https://www.forumblanc.org/news:a2062 /actualites:a2062 The whole CITIA team, who organises the Annecy International Animation Film, Mifa and the Forum Blanc, wishes you an exceptional year 2018!<br /><div class="blc_iframe"><img class="blc_iframe_img" src="data:image/gif;base64,R0lGODlhEAAJAIAAAP///wAAACH5BAEAAAAALAAAAAAQAAkAAAIKhI+py+0Po5yUFQA7" alt="" /> <iframe src="https://www.youtube.com/embed/2I1T7NAslD4" width="560" height="315"></iframe></div> <br /> <p>Heartfelt thanks to the students at the École des Nouvelles Images who created this animated greeting card for CITIA.</p> <p>Take a look at three other greeting cards these students produced for the same occasion.</p> <p><a class="btn btn1" title="Watch the videos" href="https://www.youtube.com/playlist?list=PLii1z_2zfLz6by_f7zifEUBvkdzurTRbI" target="_blank"> <span class="icon20_oeil"> </span> Watch the videos </a></p> <br /> <h2>L’École des Nouvelles Images</h2> <p>The <a title="Visit École des Nouvelles Images website" href="https://nouvellesimages.xyz/" target="_blank"><strong>École des Nouvelles Images</strong></a> in Avignon provides superior training courses. On the 5-year course students learn about all the various animation and CGI professions.</p> <p>It is an ambitious project that is run by an experienced team, established professionals and parents of dedicated students. By tackling CGI, as if learning a new language, graphically, narratively, experimentally and technologically, the École des Nouvelles Images cultivates a global approach to this new art, enabling students to have access to all the career opportunities that it generates.</p> <p>The greeting cards are produced by the third-year students. This team exercise forms their first creation of the year (using an open choice of techniques). Then during the second trimester an individual 3D filming exercise is organized.</p> <p>Starting from the script to the cinema theatre, each student establishes his or her expertise by experiencing all of the 3D production stages. Intense and formative, the École des Nouvelles Images reveals each individual’s personality and places them face-to-face with the realities of the professional world.</p> Wed, 10 Jan 2018 00:00:00 +0100 Participate in the Cross Video Days! https://www.forumblanc.org/news:a1775 /actualites:a1775 You have up until 13<sup>th</sup> June to send in your digital project and get a chance to participate in Europe’s biggest cross-media market!<br /><p>Sponsored by the Creative Europe programme since 2013, the <strong>Cross Video Days</strong> are a unique concept that encourage the discovery and financing of new digital projects. They’ll be taking place in Paris from 2<sup>nd</sup>-4<sup>th</sup> October 2017 for a brand-new edition.</p> <p>Europe’s leading cross-media market for professionals, it brings together all the major players in the field (producers, creators, startups and decision makers) in order to promote the circulation of projects and to boost their visibility – with an objective of scouting, setting up co-productions and international distribution.</p> <p>This year, two new marketplaces are open to you:</p> <ul> <li><strong>AR/VR Investment Booster</strong>: This is for any creative studio that produces narrative experiences or games that use either VR or AR technology. Twelve startups will be selected to pitch their financial opportunity to an audience of fifteen international investment funds and industry experts. </li> <li><strong>Content Market</strong>: This is for any digital project that’s seeking financing. It’s open to the following four categories, for any genre (documentary, fiction, animation):<br /> <ul> <li><strong>Interactive project</strong> (Serious games, web docs, mobile apps, etc.) </li> <li><strong>Weblinear project</strong> (Webseries, web fictions…)</li> <li><strong>Multiplatform universe</strong> (Cross-media or transmedia) </li> <li><strong>VR/AR/360° project</strong> (AR/VR/MR/360°…) </li> </ul> </li> </ul> <p>The selected projects could benefit from 30-minute individual meetings with a host of financiers.</p> <p>The <a title="More info about the call for projects" href="http://www.crossvideodays.com/en/call-for-projects/" target="_blank">call for projects</a> is totally free and open <strong>until 13<sup>th</sup> June 2017</strong>. </p> <p>Go check out the <a title="Visit the Cross Video Days website" href="http://www.crossvideodays.com/en/" target="_blank">Cross Video Days website</a> for more info. </p> Fri, 26 May 2017 00:00:00 +0200 Bernard Bosson Has Passed https://www.forumblanc.org/news:a1765 /actualites:a1765 It was with great sadness that we have learned of the passing of Bernard Bosson, former Mayor of Annecy.<br /><p>Bernard Bosson was deeply attached to the International Animation Film Festival. His father Charles Bosson presided over the Festival from its establishment in 1960 up until 1980, so he always followed the event’s evolution with great interest.</p> <p>When he was deputy mayor, he was very involved in the event’s development and encouraged the creation of the Market in 1985. In 1997, he pushed for the event to become annual and promoted the CITIA project in 2006.</p> <p>We will always remember the support he showed throughout his pubic life and his unwavering contribution to the importance that the Annecy Festival holds in the world today.</p> <p>After retiring from politics, he still participated in the event and became a loyal visitor.</p> Tue, 16 May 2017 18:15:00 +0200 2017 Bruit Blanc Projects https://www.forumblanc.org/news:a1761 /actualites:a1761 Students from the Master 2 Pro Digital Strategy and Communication department have once again created sound portraits of speakers from the 2017 Forum Blanc.<br /><p>Like each year, students from the CCI Haute-Savoie’s Master 2 Pro Digital Strategy and Communication department came to the Forum Blanc and were given an educational exercise.</p> <p>Their assignment was to further enrich the debate on transmedia that was initiated during the Forum Blanc conferences by <strong>creating sound portraits of the attending speakers</strong>. Starting in November, four groups worked on these projects and you can now find the results online.</p> <p>Listen to the sound portraits of:</p> <ul> <li><a title="Listen to the sound portrait of Nicolas Blies" href="https://www.forumblanc.org/about/archive/2017-edition/bruit-blanc-4/nicolas-blies" target="_blank"><strong>Nicolas Blies</strong></a>, producer, director, a_BAHN </li> <li><a title="Listen to the sound portrait of Patrick Séverin" href="https://www.forumblanc.org/about/archive/2017-edition/bruit-blanc-4/patrick-severin" target="_blank"><strong>Patrick Séverin</strong></a>, Digital Experience Designer, HorsZone and Instants Productions </li> <li><a title="Listen to the sound portrait of Vincent Burgevin" href="https://www.forumblanc.org/about/archive/2017-edition/bruit-blanc-4/vincent-burgevin" target="_blank"><strong>Vincent Burgevin</strong></a>, CEO, Sky Boy </li> <li><a title="Listen to the sound portrait of Jérôme Lecanu" href="https://www.forumblanc.org/about/archive/2017-edition/bruit-blanc-4/jerome-lecanu" target="_blank"><strong>Jérôme Lecanu</strong></a>, Deputy Director of Transmedia Publications, Réseau Canopé</li> </ul> <p>This year, in addition to the sound portraits, the students kept their Storify stories up-to-date in order to retrace the evolution of their work before and after the event. You can go online to witness the making of their portraits.</p> <ul> <li>Storify on the portrait of <a title="Storify on the portrait of Nicolas Blies" href="https://storify.com/BruitBruyant" target="_blank">Nicolas Blies</a> </li> <li>Storify on the portrait of <a title="Storify on the portrait of Patrick Séverin" href="https://storify.com/Bruit_blanc" target="_blank">Patrick Séverin</a></li> <li>Storify on the portrait of <a title="Storify on the portrait of Vincent Burgevin" href="https://storify.com/BruitBlanc4" target="_blank">Vincent Burgevin</a></li> <li>Storify on the portrait of <a title="Storify on the portrait of Jérôme Lecanu" href="https://storify.com/bruitblanc_d" target="_blank">Jérôme Lecanu</a> </li> </ul> <p>Go back to the Forum Blanc by <a title="Check out the sound portraits of Bruit Blanc 4" href="https://www.forumblanc.org/about/archive/2017-edition/bruit-blanc-4" target="_blank">listening to these sound portraits</a>!</p> Tue, 09 May 2017 00:00:00 +0200 Forum Blanc: The Return! https://www.forumblanc.org/news:a1724 /actualites:a1724 Although Forum Blanc 2017 closed its doors almost a month ago, we haven’t heard the last of it yet!<br /><p>Forum Blanc 2017 ended on January 12<sup>th</sup>, but the event still lives on! Check out the <a title="Check out the Overview page" href="http://www.forumblanc.org/forum-blanc-2017/feedback-2017" target="_blank"><strong>Overview page</strong></a> to find speakers’ comments, articles, presentations and videos about the event.</p> <p>Most of the Forum Blanc sessions were recorded by <strong>Réseau Canopé</strong>, and you can watch them online as they are posted. Presentations by <strong>Patrick Baud</strong>, <strong>Benjamin Hoguet</strong> and <strong>Mélanie Bourdaa</strong> can already be seen.</p> <div class="blc_iframe"><img class="blc_iframe_img" src="data:image/gif;base64,R0lGODlhEAAJAIAAAP///wAAACH5BAEAAAAALAAAAAAQAAkAAAIKhI+py+0Po5yUFQA7" alt="" /> <iframe src="https://www.youtube.com/embed/Qs0GmluF870?list=PLii1z_2zfLz7dmuTZHt2Qs8SwJxCrgb0f" width="720" height="405"></iframe></div> <p>Students from the Master’s Digital Strategy and Communication are still working on their <strong>interactive portraits</strong> and you’ll soon be able to sample their <strong>Bruit Blanc</strong> project about <strong>Nicolas Blies</strong>, <strong>Vincent Burgevin</strong>, <strong>Patrick Séverin</strong> and <strong>Jérôme Lecanu</strong>. While waiting, catch up with their Storify to look at the different stages of the project:</p> <p><a class="btn btn1" title="Check out the Storify" href="http://www.forumblanc.org/forum-blanc-2017/feedback-2017#projet" target="_blank"> <span class="icon20_oeil"> </span> Storify of the projects</a></p> <p>The Forum lives on, so stay connected to <a title="Follow the Forum Blanc on Twitter" href="https://twitter.com/forumblanc" target="_blank">Twitter</a> and don’t miss a thing.</p> Mon, 13 Feb 2017 00:00:00 +0100 The Evolution of 'Zero Impunity' https://www.forumblanc.org/news:a1722 /actualites:a1722 "Zero Impunity", a project presented at Forum Blanc 2017, is pursuing its development and has just won its first prize.<br /><p><strong>Nicolas Blies</strong> and <strong>Stéphane Huber-Blies</strong> came along to this year’s Forum Blanc to present <a title="More info about Zero Impunity" href="https://zeroimpunity.com/?lang=en" target="_blank"><em>Zero Impunity</em></a>.</p> <p>This transmedia project is a campaign of investigation and activism against the impunity of sexual violence in armed conflicts. It is based on 6 investigative reports showing how these acts are rarely condemned. Two reports have already been published and the third will be <strong>online on 14<sup>th</sup> February</strong>.</p> <p>An <a title="Check out the petition" href="https://www.change.org/m/zeroimpunity-for-sexual-violence-in-armed-conflicts">online petition</a> has already gathered together <strong>over 250, 000 signatures</strong> that will become the spokespeople for a great virtual march in support of the victims from around the world.</p> <p>A film entitled <strong><em>As Rare as Roses on Icebergs</em></strong> is also in production. The film uses the Flash/Animate technique, which decomposes complex characters into symbols for a smoother and 3D-effect animation that uses fewer drawings than traditional methods.</p> <p>This project has certainly created a buzz by encouraging public feedback in surveys, additional support and a recent prize, the <strong>Fipa d’or 2017</strong> for the <a title="More info" href="http://television.telerama.fr/television/le-fipa-2017-met-l-engagement-au-coeur-de-son-palmares,153360.php?utm_medium=Social&utm_campaign=Echobox&utm_source=Twitter&utm_term=Autofeed#link_time=1485779988" target="_blank">best transmedia project of the year</a>.</p> <p>You’ll be able to catch up with a recording of this ambitious project’s presentation at Forum Blanc 2017 very soon.</p> Thu, 09 Feb 2017 00:00:00 +0100 Welcome to Forum Blanc + https://www.forumblanc.org/news:a1708 /actualites:a1708 Welcome to the eighth Forum Blanc, with a brand new formula and an even more intensive programme!<br /><p>Forum Blanc 2017, which opens its doors this morning, has upgraded its traditional formula devoted to new uses and new content to become the <strong>Forum Blanc +, the winter conference</strong>.</p> <p>During the next three days, the Forum Blanc, given over to multiplatform projects, will also be focusing on brand content and other multimedia storytelling. While continuing its examination of the evolution of traditional media, native digital media will also become part of the event.</p> <p>Something else new for 2017: the Forum Blanc has some new formats for the sessions. <strong>Tourism and Education workshops</strong> have been added to the customary conferences. Professionals working in the sector will talk about how transmedia can be used in these different fields.</p> <p>And, each day between 1:30 and 3:30 pm and 5:30 and 7:30 pm, <strong>the <a title="More info about the Demo space" href="http://www.forumblanc.org/forum-blanc-2017/demo-space" target="_blank">Demo space</a></strong> will give attendees the chance to come and try out the latest fabrication tools and transmedia dissemination devices in real conditions. <strong>GoPro</strong>, <strong>Odoxo</strong>, <strong>Réseau Canopé</strong>, <strong>Sonicville-360</strong> and <strong>Issendis</strong> will be attending to demonstrate their latest technologies.</p> <p>To find out more about Forum Blanc 2017, <a title="Check out the Forum Blanc 2017 programme" href="http://www.forumblanc.org/forum-blanc-2017/programme:en" target="_blank">take a look at the programme</a> for the next 3 days.</p> <p>The organising team wish you a great Forum Blanc!</p> <p>Don’t forget to use your Network space to chat with other attendees and follow us on the official <a title="Follow the Forum Blanc on Twitter" href="https://twitter.com/forumblanc" target="_blank">Twitter account</a> or <a title="Follow the #forumblanc on Twitter" href="https://twitter.com/search?f=tweets&q=%23forumblanc&src=typd" target="_blank">#forumblanc</a>.</p> <p>You’ll also be able to follow the event in <a title="Check out the Forum Blanc in photos on Flickr" href="https://www.flickr.com/photos/114302672@N04/sets/" target="_blank">photos on Flickr</a>.</p> Tue, 10 Jan 2017 08:20:00 +0100 Screening of "Wallace & Gromit : les Inventuriers" https://www.forumblanc.org/news:a1706 /actualites:a1706 Come along to the free screening of Wallace & Gromit : les Inventuriers, at 8:30 pm, Friday 13th January, at Les Rhodos cinema, Grand-Bornand.<br /><p>Every year, the Grand-Bornand associates with Forum Blanc to present a free screening of an animated film to close the event in style.</p> <p>This year, you are duly invited to Les Rhodos cinema in Grand-Bornand at 8:30 pm, Friday 13<sup>th</sup> January, for an appointment with Aardman’s famous duo <em>Wallace & Gromit : les Inventuriers</em>. (in French).</p> <p><strong>Synopsis </strong><br /> The wacky inventor Wallace and his phlegmatic dog Gromit notch up some incredible adventures and improbable encounters: from a trip to the moon, in A Grand Day Out to taking in a very unsavoury lodger, in The Wrong Trousers, rediscover the pair’s first two crazy escapades.</p> <p>The session will start with another Aardman short: <em>Morph: Selfie</em>.</p> <p><a title="More info about the screening session" href="http://www.folimage.fr/fr/distribution/programmes/wallace-gromit-les-inventuriers_22.htm" target="_blank">More info</a></p> <p><a title="Sign up online" href="http://www.legrandbornand.com/actu-projection-du-film-d-animation-wallace-gromit.html" target="_blank">Sign up online</a> or at the <a title="Sign up online" href="http://www.legrandbornand.com/" target="_blank">Grand-Bornand tourist office</a> to reserve seats for <strong>8:30 pm, Friday 13<sup>th</sup> January, Les Rhodos cinema</strong>, Espace Grand-Bo.</p> Mon, 09 Jan 2017 00:00:00 +0100 Happy New Year! https://www.forumblanc.org/news:a1703 /actualites:a1703 The team at CITIA, organisers of the Annecy Festival, Mifa and Forum Blanc, would like to wish you an excellent 2017!<br /><div class="blc_iframe"><img class="blc_iframe_img" src="data:image/gif;base64,R0lGODlhEAAJAIAAAP///wAAACH5BAEAAAAALAAAAAAQAAkAAAIKhI+py+0Po5yUFQA7" alt="" /> <iframe src="https://www.youtube.com/embed/iMlHBE2Gck8?rel=0" width="560" height="315"></iframe></div> <p>A big thank you to the 3rd-year students at MOPA, École du film d’animation et de l’image de synthèse, who created this year’s greetings card for CITIA.</p> <p><a class="btn btn1" href="https://www.youtube.com/playlist?list=PLii1z_2zfLz6jBQSnsmTeYCjh8HDnA5wt"><span class="icon20_voir"> </span> Check out the other cards too</a></p> <p><strong><a title="Visit MOPA website" href="http://en.ecole-mopa.fr/mopa-cg-school/?utm_source=web&utm_medium=bdo_top&utm_content=btn_bdo&utm_campaign=fr_to_en" target="_blank">MOPA</a></strong><br />This 5-year course allows students to discover, assimilate and master the challenges of the world of animation. The course is centered on projects and practical work and learning the complete production chain, from conception to post-production and sound. Individual work is completed by teamworking, notably for a graduation film that is presented to an international jury and shown in festivals all over the world.</p> Wed, 04 Jan 2017 00:00:00 +0100 10 Years by Your Side https://www.forumblanc.org/news:a1701 /actualites:a1701 Thanks to all for celebrating CITIA’s 10<sup>th</sup> anniversary week with us.<br /><p>CITIA President Dominique Puthod, CEO Patrick Eveno, Managing Director, Head of Economic Development & Mifa Mickaël Marin and the CITIA team would like to thank everyone for their presence and interest during this week of festivities.<br /><br />To celebrate its 10<sup>th</sup> birthday, CITIA offered the world premiere of Sahara, two free screening sessions for a young audience and a special evening. Check out the week <a href="https://www.flickr.com/photos/136413172@N07/albums" target="_blank">in pictures</a>! </p> <p>Take a look back over 10 years of the Annecy Festival organised by CITIA, with the <a href="https://youtu.be/lN6izZgblWs" target="_blank">retrospective film</a> made especially for the occasion. And watch the <a href="https://youtu.be/rXysw8kkJRo" target="_blank">film of the moving images sector and creative industries</a>, united by CITIA.</p> <p>There’s also a special edition of the French newspaper the Éco des Pays de Savoie devoted to CITIA.</p> <p><a class="btn btn1" title="Download" href="http://www.citia.org/resources/download.php?id=26887"><span class="pict_pdf"> </span> Download</a></p> <p>Once again, thanks to the public and partners. See you in 2017 for some new events.</p> Fri, 16 Dec 2016 10:00:00 +0100 A New Generation Game at the Forum! https://www.forumblanc.org/news:a1699 /actualites:a1699 Igor Manceau, Creative Director at Ubisoft, will be at Forum Blanc to present <em>Steep</em>, the latest winter sports’ game that everyone’s talking about.<br /><p>With this year’s redesigned formula, the Forum Blanc is going beyond traditional media and taking a closer look at native digital media, including video games, with the presentation of <em>Steep</em>, a revolutionary game that is causing quite a stir at the moment.</p> <p>Igor Manceau, creative director on <em>Steep </em>at Ubisoft Annecy, will present this first open-world extreme sports’ game, which gives players the opportunity to ski and fly freely around the Alps. </p> <p>Ubisoft wanted to devise a real game dynamics with <em>Steep</em> that would allow players to be creative and show off their exploits to other players. This meant incorporating the notions of community, sharing and multiplayer mode into the game before production, which was a revolution in the creation process of video games.</p> <p>The Forum Blanc invites you to discover this sensational Alpine video game.</p> Thu, 15 Dec 2016 00:00:00 +0100 Video Games Facing up to Multi-screen https://www.forumblanc.org/news:a1696 /actualites:a1696 Benjamin Hoguet will attempt a response to the question of integrating a narrative style originating from video games into multi-screen productions.<br /><p>Interactive author, <strong>Benjamin Hoguet</strong> will be taking to the Forum Blanc stage to explore the world of writing for these new supports.</p> <p>He will concentrate his presentation, entitled "<strong>Game and Storytelling: a Major Hybridisation</strong>", on the synergies between video games and transmedia content that are intensifying with the development of virtual and augmented reality</p> <p>He will also try to provide a few answers to the questions and challenges that this evolution is creating and the pitfalls to avoid.</p> <p>Check out <a title="More info about Benjamin Hoguet" href="http://www.benhoguet.com/" target="_blank">Benjamin Hoguet</a>’s work before coming to listen to his presentation at Forum Blanc.</p> Wed, 14 Dec 2016 08:00:00 +0100 A webzine devoted to Annecy 2016 https://www.forumblanc.org/news:a1698 /actualites:a1698 This year, Focus on Animation has created another special Annecy 2016 webzine.<br /><p>Taking five months of intensive work, Focus on Animation has just put its 288-page webzine online that retraces this year’s Festival.</p> <p>Reviews of features in and out of competition, shorts in competition, Work in Progress and Making of sessions, screening events, masterclasses, keynote speeches and assorted interviews, the zine takes readers through the Festival as if they had been there!</p> <p>The webzine is free to download without a subscription directly from the <a title="Focus on Animation" href="http://www.focusonanimation.com/webzine/webzine-special-annecy-2016/" target="_blank">Focus on Animation</a> website.<br />Previous editions of the Annecy Festival webzine (since 2012) are also available.</p> <p>Thanks to <a title="Focus on Animation" href="http://www.focusonanimation.com/" target="_blank">Focus on Animation</a>, with its team of avid fans, who over the past seven years have been sharing their passion for animation with numerous readers.</p> Wed, 14 Dec 2016 00:00:00 +0100 When the Brand Creates Its Own Story https://www.forumblanc.org/news:a1695 /actualites:a1695 Lionel Curt, from the marketing and communication agency MNSTR, will be stopping by the Forum Blanc to present brand content case studies.<br /><p>While still conserving its transmedia thread, this year, the Forum Blanc is introducing brand content and other storytelling multimedia into the programme.</p> <p><strong>Lionel Curt</strong>, CEO at <strong><a title="Visit MNSTR website" href="http://www.mnstr.com/fr/" target="_blank">MNSTR</a></strong>, will speak about and show just how a brand can create its own story, spotlighting in particular on the <strong>paradox of modern storytelling</strong>.</p> <p>Through case studies, he will prove that very often technology imposes itself on a use that was not initially there. This can be seen in examples like 3D screens that are currently not big sellers as there is little content adapted for the technology.</p> <p>Through examples of work carried out at MNSTR (J&B’s 360-degree experience, Microsoft and Instagram…), he will highlight the <strong>importance of storytelling</strong> that has no technological support as the temptation to innovate should not take away from what is essential: <strong>telling a story that captures the audience</strong>.</p> <p>Check it out!</p> <p><a class="btn btn1" title="More info about Lionel Curt session" href="http://www.forumblanc.org/forum-blanc 2017/programme:en/content:rdv-200001500330"><span class="icon20_plus"> </span> More info</a></p> Mon, 12 Dec 2016 00:00:00 +0100